Abrams Management offers individual plans to help define your message and drive it through social media, online news, print, and television.
Let's face it.. not everyone is camera ready.
Even those confident social CEOs can freeze in front of a news camera or a reporter firing questions. That's why we believe it's essential, even when there's no crisis, to be completely prepared before you put yourself in front of reporters or in front of the camera. Our media training will not only get you comfortable, but we'll give you fun tips and tricks to make sure you look your best, sound your best, and get your message across when the opportunity strikes. We are now offering training seminars for your company followed by one on one sessions with your chosen spokespeople.
WHAT IS PUBLIC RELATIONS?
I've been surprised by how often I'm asked this question.
Public relations is all of the services on this page, but it's encapsulated best by my colleague Robert Wynne.
PR agencies, as opposed to advertising agencies, promote companies or individuals via editorial coverage. This is known as "earned" or "free" media - stories appearing on websites, newspapers, magazines and TV programs - as compared to "paid media" or advertisements. (To read the rest of his article explaining PR click here)
Stephanie is a former CBS reporter and anchor in local and national broadcasts, with 18 years experience in broadcast journalism. Her most recent television news work was at CBS in Los Angeles where she became known for her on-the-scene work in breaking news situations and for her feature and exclusive stories. Before moving home to Los Angeles she developed a technology franchise in Philadelphia in which many of her stories were shared nationally.
Following her work in television Abrams spearheaded the first social media outreach and team development for the Los Angeles Unified School District. As the second largest school district in the country she was responsible for communicating district news to 65,000 employees and nearly one million students and their families. She became known for bridging the gap between hundreds of offices and stakeholders within the LAUSD by building and training a team across the District committed to transparency and engagement through various social media sites. She also developed a weekly news update broadcast on YouTube and PBS called @LASchools. Click here to see some of her on camera work.
She now offers her public relations services to corporations with a calling to serve the community, and has a dedicated division for charities and nonprofits called Give Back PR.