Abrams Management offers individual plans to help define your message and drive it through social media, online news, print, and television.

CRISIS MANAGEMENT
It happens. No plan, is not a plan. Communication in a crisis needs to direct information both internally and externally. Your plan needs to speak to compassion, demonstrate command 

SOCIAL MEDIA
Velocity is no substitute for direction. In the age of instant messaging we bring focus. We will develop a social media strategy that fits your office, and ensures your message reaches the audience you've intended it for. Your social media outreach will lead to transparency, trust, and consumer confidence.  After developing your plan and platforms, we can train your office to continue the momentum or we can continue it for you.  You design your own service package.

ADVERTISING CAMPAIGNS
Reaching your market and audience is not a singular path. Targeted advertising campaigns can drive your message direct to consumers. We can build campaigns for television, radio, print and outdoor media.. as well as creating campaigns on highly specific platforms such as Google AdWords.

MAINSTREAM MEDIA
“News of my Death has been highly exaggerated,” The Old Media.
There is still power in the written word and network television still commands millions of viewers. We have trained and taken clients through whistle-stop tours of their core markets to the biggest market in the world, New York City and the networks.

REPUTATION MANAGEMENT
The expanding platforms for content and information create almost endless opportunities to connect on both a business and personal level. They also create potential liabilities that can damage your reputation. Negative messaging, or an unfortunate review can show up in search engines and last forever. We can take an active approach to seek and correct your reputation. It's yours. It's worth defending.

MESSAGING
Clarity. Core. Compelling. The message is the medium. We help you create the message that comes from your core and mission and make it resonate. Consistent and constant across all platforms is the way to heard among all the clatter.  When messaging happens fast, we'll make it stays within company and government guidelines.

MEDIA TRAINING
Let's face it.. not everyone is camera ready.  
Even those confident social CEOs can freeze in front of a news camera or a reporter firing questions.  That's why we believe it's essential, even when there's no crisis, to be completely prepared before you put yourself in front of reporters or in front of the camera.  Our media training will not only get you comfortable, but we'll give you fun tips and tricks to make sure you look your best, sound your best, and get your message across when the opportunity strikes.  We are now offering training seminars for your company followed by one on one sessions with your chosen spokespeople.  

WHAT IS PUBLIC RELATIONS?  
I've been surprised by how often I'm asked this question.  
Public relations is all of the services on this page, but it's encapsulated best by my colleague Robert Wynne. 
PR agencies, as opposed to advertising agencies, promote companies or individuals via editorial coverage.  This is known as "earned" or "free" media - stories appearing on websites, newspapers, magazines and TV programs - as compared to "paid media" or advertisements.  (To read the rest of his article explaining PR click here)

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Stephanie Abrams

Stephanie is a former CBS reporter and anchor in local and national broadcasts, with 18 years experience in broadcast journalism. Her most recent television news work was at CBS in Los Angeles where she became known for her on-the-scene work in breaking news situations and for her feature and exclusive stories.  Before moving home to Los Angeles she developed a technology franchise in Philadelphia in which many of her stories were shared nationally.

Following her work in television Abrams spearheaded the first social media outreach and team development for the Los Angeles Unified School District. As the second largest school district in the country she was responsible for communicating district news to 65,000 employees and nearly one million students and their families. She became known for bridging the gap between hundreds of offices and stakeholders within the LAUSD by building and training a team across the District committed to transparency and engagement through various social media sites. She also developed a weekly news update broadcast on YouTube and PBS called @LASchools. Click here to see some of her on camera work.

She now offers her public relations services to corporations with a calling to serve the community, and has a dedicated division for charities and nonprofits called Give Back PR.

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